I looked at it, and I of course immediately thought it was a joke. The pill is called “Pre-Tense”, after all. And the sales spiel is headlined “Nervous Tension a Weakness?”, which is straight out of the old patent medicine ads.
But no - Pre-Tense actually seems to be real.
It’s made by Indigene Pharmaceuticals, which is a real company. And there’s not a hint of a joke anywhere on the pretensepill.com site, besides the preposterous name. And yes, you can really buy the pills, direct from Indigene if you’re in the States, or from other dealers.
But the drug’s name, I feel compelled to repeat, means “the act of giving a false appearance”, “pretending with intention to deceive” or “a false or unsupportable quality”.
It’s like that episode of Brass Eye where all of those celebrities sagely warned about a “made-up drug” called “cake”: